The Brand Book: A Branding Primer

by Kyle Duford

Overview

In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements - from color theory, naming conventions, and typography to visual identity and brand archetypes.

Product Details

ISBN-13:	9798331420017
Publisher:	Barnes & Noble Press
Publication date:	07/15/2024
Pages:	232
Product dimensions:	5.25(w) x 8.00(h) x 0.63(d)

About the Author

Kyle Duford is an acclaimed executive creative director renowned for his strategic acumen in elevating global brands to dominant positions within competitive markets. His journey, which began as a magazine editor, has spanned across the realms of e-commerce, fashion, outdoor, and sports industries, blending advertising, branding, and digital innovation to craft unparalleled brand identities through his leadership at The Brand Leader.

As a visionary in business leadership, Kyle has transformed the agency's trajectory, expanding its team from six to over forty talents within three years and securing six Best Places to Work accolades, testament to his people-first philosophy. His approach fosters high-performing teams anchored in trust and vulnerability, propelling both personal and professional growth.

Kyle's expertise extends beyond branding; he is a thought leader in building cohesive teams, fostering personal faith, and advocating for men's mental health in professional settings. His narrative, deeply personal and reflective, is further explored in his first book, "Twice Found: Getting a Second Chance at Life, Love, and Understanding God," which recounts his poignant quest for spiritual and romantic fulfillment after a decades-long separation.

In "The Brand Book: A Branding Primer," Kyle distills his wealth of experience into essential branding insights, offering readers a comprehensive guide to creating memorable and effective brands. His work is a testament to his professional achievements and a reflection of his commitment to impactful leadership and the transformative power of faith and understanding.