The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality bra...