The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do.

Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of ...