Premium & Rewards Members 25% Off Pre-Order Books With Code PREORDER25 Ends 6/26 Shop Now Online only. See page for details.Premium & Rewards Members 25% Off Pre-Order Books With Code PREORDER25 Ends 6/26 Shop Now Online only. See page for details.
Add Item to wish listAdd Item to wish list

The Breakthrough Brain: The neuroscience of creativity for smarter early-stage innovation

By Coral McConnon
Hardcover
$36.99
By Coral McConnon
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Members Save 25% Off Pre-Orders With Code: PREORDER25
Formats
See All Formats & Editions
This item will be released on Jul 7, 2026
Free standard shipping on orders over $60
How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas?

Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas.

The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework. Discover the five principles you need to maste...

Categories