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The Burger King: A Whopper of a Story on Life and Leadership
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A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:
¿ How Burger King managed to create the worst advertising campaign of 1985
¿ What Burger King shares with Pitbull, Scarface, and Marco Rubio
¿ Why Wendy's founder Dave Thomas called McLamore an "American or...
¿ How Burger King managed to create the worst advertising campaign of 1985
¿ What Burger King shares with Pitbull, Scarface, and Marco Rubio
¿ Why Wendy's founder Dave Thomas called McLamore an "American or...
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