The Business of Innovation: Managing the Corporate Imagination for Maximum Results

The Business of Innovation: Managing the Corporate Imagination for Maximum Results

by Roger BEAN, Russell RADFORD

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Product Details

ISBN-13: 9780814413104
Publisher: AMACOM
Publication date: 10/16/2001
Sold by: HarperCollins Publishing
Format: NOOK Book
Pages: 304
File size: 2 MB

About the Author

Roger Bean (Shelbyville, MI) is a principal of the consulting firm Bean, Radford & Associates.

Russell Radford, Ph.D. (Caledonia, MI) is a principal of Bean, Radford & Associates and teaches at Cardean University. They are coauthors of Powerful Products.

Table of Contents

PrefaceIX
AcknowledgmentsXV
1.The Strategic Impetus for Innovation1
The Business of Innovation
Three Big Ideas
Innovation Matters
Management Matters
Strategy Is the Key Enabler
The Creative Process: Who Are the Innovators?
A System of Focused Innovation
Alignment and Innovation
Continuous Evolution
Part 1The Business of Innovation23
2.The Miracle of Systems25
Systems Thinking
A World of Systems
The Importance of Interrelatedness
Feedback Loops: The Key to Understanding Systems
Related Disciplines
Applying Systems Principles
Developing a Structure for Managing Innovation
3.A Model for Managing Innovation37
Seeing the Challenge Clearly
The Innovation Management Model
Four Different Systems
Clusters of Innovation Activity
Combining the Model with the Clusters
Uses of the Model
The Context for Innovation
4.Nurturing Innovation52
Developing and Nurturing an Environment of Innovation
Management Development
Strategy Development
Employee Development
Necessity versus Opportunity
Creating the Favorable Environment for Innovation
5.Innovation with a Purpose72
Developing the Capacity Needed for Innovation
Strategic Focus Is Always Market Focus
Communicating the Strategy to Employees
Getting and Organizing Information
In Search of Competitive Advantage
When the Target Keeps Moving: The International Space Station Project
6.Developing the Capacity to Innovate88
Strategic vs. Tactical Innovations
Getting the Innovations We Need
Ten Key Areas of Innovation Opportunity
Examining the Key Areas of Innovation Opportunity
Developing Capability within the Innovation Management Model
7.Crafting the Innovating Organization109
What Structure Is Best?
Organizing for an Innovative Future
Recent Developments in Organizational Thinking
Different Types of Organization Structure
A Low-Tech Example of a High-Tech Challenge
Upsetting Traditional Business
A Hierarchy Based on Accountability Horizon
Responsibility Based on Process Activity Clusters
Seeing the Processes Differently
The E-Friendly Organization Structure
Steps in New Organization Design
Revisiting the Innovation Management Model
The Potential of Cost Savings
Conclusion: Rethinking the Fundamental Structure of the Company
Part 2Supporting Innovation139
8.Innovation and Organizational Policy141
The Power of Organizational Policy
What Is Policy?
Sources of Policies
Three Levels of Policy
Supporting the Innovative Environment with Policies
Planning Innovation
Selecting Innovations to Pursue
Funding Innovation
Conclusion: Setting the Policies that Support Innovation
9.Leveraging Logic157
Logic, Critical Thinking, and the Scientific Method
The Scientific Method
Errors in Thinking
Conclusion: Avoid Errors in Thinking to Make Better Decisions
10.Coping with Serendipity175
Studying the Entire Market
Shifting the Balance of Innovation
When Things Unexpectedly Go Right
More Things that Get in the Way
How the System Handles the Unexpected
Several Alternative Ways to Capitalize on Unexpected Innovation
11.Measuring and Evaluating Innovations186
Evaluating the Corporate Innovation Strategy
Evaluating Innovations
A Framework for Evaluating Innovations
Innovations in Evaluation
Part 3Leading Innovation211
12.Developing and Implementing Market-Focused Innovations213
Market-Focused Innovations
From Idea to Launch
Development Projects Are Projects
Getting Ideas from the Market
Designing the Innovation
Teams: The Design Conundrum
Involving External Development Resources
Cost: The Final Frontier
Broadening the Innovation Target Area
Experimentation and Prototyping
Preparing for the Physical Launch
13.Exploiting Market-Focused Innovations234
What Is Exploitation?
What Does It Take to Exploit Success?
14.Bridging the Gap between the Old and the New Economies255
What Business Model?
Organizing for E-Innovation
Outsourcing Innovation
Challenges for Innovative Organizations
Conclusion275
15.Toward the Future277
Breaking Paradigms
Understanding the White Space
Service Innovation
Social Innovation
Technological Innovation
Scientific Innovation
Conclusion: Innovation as the Life Force of the Organization
Bibliography291
Index295

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