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The Business Podcasting Bible: Wherever My Market Is... I Am

By Paul Colligan, Alex Mandossian, Mark Victor Hansen (Introduction)
Paperback
$19.95
By Paul Colligan, Alex Mandossian, Mark Victor Hansen (Introduction)
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Like the Web and email, podcasting—technology for distributing audio and video on the Internet—represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relations...

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