The Category Design Scorecard: What Kind of Company Are You?

This audiobook is narrated by a digital voice.

Not all companies grow the same way-and not all growth creates value. In this bold and data-driven audiobook, the Category Pirates reveal the secret behind why some companies dominate entire industries while others fade into irrelevance: category design. Introducing a powerful five-part scorecard, this guide helps entrepreneurs, executives, and investors assess whether a company is competing, improving, or creating. With vivid examples from Tesl...