The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon Conversation Starters

The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon | Conversation Starters

The Challenger Sale opens with this question: What's the secret to sales success? Most business leaders would answer the question with relationships. While that is fundamentally true, Matthew Dixon and Brent Adamson argues that it is not encough to build relationships with customers. To be successful, business leaders need to challenge their relationships. Dixon and Adamson needed to und...