The Changing Global Power Balance: Challenges for European Firms

The 2023 conference of the European International Business Academy (EIBA) was held in Lisbon, three decades after the previous EIBA Lisbon conference in 1993. Over this 30—year period, the international business environment changed dramatically, passing through phases of globalisation, increased nationalistic sentiments in a large number of countries, and a ‘cascade of crises’ or a ‘poly—crisis’. Currently, MNEs operate within a changing global power balance, with China and its allies chall...