The Charisma Myth: How anyone can master the art and sience of personal magnetism
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The book debunks one of the most stubborn myths of our time that charisma is a gift from the gods. Many believe that this is an innate quality, and they perceive a charismatic person almost as a superhuman. But that's not the case at all. Compare recordings of Steve Jobs' early speeches with his latest public address and you'll see just how much more charismatic he's become. Olivia Fox Cabein proves that charisma is a skill that anyone can master.























