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The CMO of People: Manage Employees Like Customers

By Peter Navin, David Creelman
$36.99
By Peter Navin, David Creelman
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The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing...

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BusinessHuman ResourcesHuman Resources - Personnel Management