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The Contagious Commandments: Ten Steps to Brand Bravery
By Paul Kemp-Robertson, Chris Barth
Narrated by: Paul Kemp-Robertson, Chris Barth
Unabridged — 8 hours, 56 minutes
Audiobook
$10.72
By Paul Kemp-Robertson, Chris Barth
Narrated by: Paul Kemp-Robertson, Chris Barth
Unabridged — 8 hours, 56 minutes
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Penguin presents the audio edition of The Contagious Commandments written and read by Paul Kemp-Robertson and Chris Barth.
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identify...
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