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The Control Heuristic: The Nature of Human Behavior, 2nd Edition
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“A SUPERB book […] by one of the profound thinkers in our field [behavioral economics].” – Michal G. Bartlett on the second edition
“Luca’s book was so helpful to my work. Opened my eyes up to some more reasons why change is so hard.” – Chris Murman on the first edition
“So insightful with common sense applications of complexity and the ability to communicate clearly!!” – Bob Klapetzky
Seen on Nudgestock.
Reviews of Luca Dellanna's previous books
"Absolutely brilliant."
– Alberto Pisanello
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