The Corporate Startup: How established companies can develop successful innovation ecosystems
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A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.
Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship
The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. • The world around us is changing rapidly. There is now more pressure on es...






















