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The Craft of Creativity

By Matthew A. Cronin, Jeffrey Loewenstein
Paperback
$38.00
By Matthew A. Cronin, Jeffrey Loewenstein
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Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius.

In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a...

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BusinessManagement & LeadershipOrganizational BehaviorOrganizational Behavior - General & Miscellaneous