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The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
224Overview
Nir Eyal, bestselling author of Hooked and Indistractable
Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.
Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgroundsfarming, law, plumbing, architecture, perfumery, medicine, education, technology, and moreshe offers illuminating examples of how creativity manifests in every kind of work.
Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.
Product Details
ISBN-13: | 9781523088256 |
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Publisher: | Berrett-Koehler Publishers |
Publication date: | 06/23/2020 |
Pages: | 224 |
Sales rank: | 262,511 |
Product dimensions: | 5.50(w) x 8.40(h) x 0.60(d) |
About the Author
Table of Contents
Introduction 1
What Is a Leap? 1
Why Creativity Leaps Matter 1
Creativity Is a Competency 4
Why I Wrote This Book 6
Who Should Use This Book? 8
Why Me? 9
My Audacious Goal 11
Chapter 1 Create Like Your Life Depends on It 13
Why Creativity Matters 13
Why Do We Dismiss Creativity? 15
Making Creativity Accessible 19
Creativity Is How We Leap Forward 22
Chapter 2 Flow between Wonder and Rigor 25
Wisdom Begins in Wonder 25
Wonder and Creativity 27
Rigor and Rules 28
Rigor and Creativity 30
The Wonder Rigor Paradigm 32
Wonder and Rigor Make Creativity Accessible 36
Chapter 3 Inquire: Ask a Better Friggin' Question 39
Why We Don't Ask Better Questions 39
Inquiry Is the Messy Process of Moving from Why to How 42
Trust Is the Foundation of Inquiry 46
Normalizing Inquiry within Your Organization 51
Inquiry Sparks Discovery 54
Chapter 4 Improvise: Leverage Organized Chaos 57
The Future of Work Is Jazz 57
Designing Improvisational Organizations 61
Life (and Work) Is Chaordic 64
Chapter 5 Intuit: Put Bravery before Mastery 67
The Ins and Outs of Intuition 67
Intuition as a Tool for Strategy 69
Intuition Is a Data Point 70
Intuition and Wicked Problems 73
Intuition Puts Bravery before Mastery 74
Chapter 6 Commune: Come Together to Create 77
Tribes Are the Foundation for Creative Community 77
Why Community Is Essential for Creativity 79
Designing Community for Creativity 80
Zoom In, Zoom Out 82
Chapter 7 Forecast: Amplify What Is Uniquely Human 85
The Future of the World Depends on Creativity 85
Creativity in the Fourth Industrial Revolution 87
Preparing Organizations for the Future 90
Hybrid Thinkers Welcome 95
Chapter 8 Remix, Reframe, Repurpose 97
There Is Nothing New under the Sun 97
Archetypes Are Patterns 98
Think Like a Fashion Designer 100
Use What You Have 105
Chapter 9 Get Out of the Building: Final Thoughts on Increasing Your CQ 107
See Things Differently 107
Be a Translator 110
Play 116
Leap! 121
Appendix 125
21 Questions and Suggestions to Jump-Start Your Creativity 125
WonderRigor Game 128
Glossary 131
Notes 133
Acknowledgments 136
Index 139
About the Author 147