The Crisis Casebook: Lessons in Crisis Management from the World's Leading Brands

It doesn't matter who you are or what business you're in, you are never far from a crisis.

Edward Segal has profiled over 700 crises in his popular column on Forbes.com since 2020, from those affecting businesses and organizations to global celebrities and royalty. Here he builds that bank of real-life stories, developing the lessons and adding new unseen material, to reveal how global organizations and high-profile individuals have prevented, managed, and recovered from a variety of crisis...