The Critical Path: Inventing an Automobile and Reinventing a Corporation

The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The...