Table of Contents
Introduction: The Art of Giving and Getting 1
Part 1 The Pharaoh, The CEO, and The Gardener
Chapter 1 The Pharaoh and the CEO: Seeing What's Right in Front of Your Nose 9
Chapter 2 Tribal Conflict in the Workplace: Peeking behind the Org Chart 33
Chapter 3 The Gardener's Creed: Harnessing the Four Driving Forces 55
Part 2 The Four Forces of Culture
Chapter 4 The Vision Ahead: Writing Your Tribe's Story 79
Chapter 5 A Tribe of Tribes: Satisfying Interests and Building a Movement 100
Chapter 6 The Force of Habit: Reinventing the Rules 120
Chapter 7 Bright Ideas: Nurturing the Innovative Impulse 139
Part 3 The Dream Of Sustainability
Chapter 8 The Vigilant Gardener: Pulling Weeds and Cultivating Wildflowers 163
Conclusion: The CEO and the Dreamer 185
Appendix: The Culture Evaluator 191
Notes 195
Topical Bibliography 218
Acknowledgments 223
Index 227
About the Authors and the Illustrator 235