There's still time! Find the perfect Father's Day gift with store pickup | Shop NowThere's still time! Find the perfect Father's Day gift with store pickup | Shop Now
Add Item to wish listAdd Item to wish list

The Customer Centric Enterprise: Advances in Mass Customization and Personalization

By Mitchell M. Tseng (Editor), Frank Piller (Editor)
Paperback
$249.99
By Mitchell M. Tseng (Editor), Frank Piller (Editor)
Promotion message icon
Premium Members save an extra 10% and all Members collect stamps to save with Rewards. 10 stamps = $5.Learn More
Formats
In stock
This item is currently out of stock online.
Free standard shipping on orders over $60
Select a store to view item availability.
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Lan&dgrave;s End, BMW, or Levi Strauss, among others, hav...

Categories