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The Cuttlefish Marketer: The Five Essential Traits Of A Modern Marketer

By Scott East, Ivan Aguilar
Hardcover
$15.99
By Scott East, Ivan Aguilar
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In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern marketing world, such marketing efforts fall flat, unable to maintain relevance.
Another masculine brand, Old Spice, capitalized on crowdsourced, digitally-driven content after its premiere of the Old Spice Guy at the Super Bowl. Old Spice...

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