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The Devil Is In the Details: Mike Rypka and the Torchy's Tacos Story
By Don Yaeger
Paperback
$20.00
By Don Yaeger
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This is not your everyday restaurant story.
In 2006—before food trucks were cool—Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries and spreading the word, he staked his reputation on a menu of experimental tacos coined by customers as "Damn good!"
Over 100 brick-and-mortar locations later, a lot has changed at Torchy's Tacos, but the dedication to honesty and originality remains—alongside Rypka's memorie...
In 2006—before food trucks were cool—Mike Rypka had a used trailer, a red vespa, and a resolute dream of opening a taco joint. Zipping around Austin, Texas, making deliveries and spreading the word, he staked his reputation on a menu of experimental tacos coined by customers as "Damn good!"
Over 100 brick-and-mortar locations later, a lot has changed at Torchy's Tacos, but the dedication to honesty and originality remains—alongside Rypka's memorie...
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