The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World

by Robert W. Bly

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Overview

In our digital world, it’s easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail? It’s time to transform your marketing. It’s time for The Direct Mail Revolution.

In this book legendary copywriting pioneer and marketing expert Robert W. Bly shares his groundbreaking strategies for winning customers and earning profits with direct mail. Dive in and learn how to:

  • Create a comprehensive direct mail marketing strategy
  • Design marketing materials that connect with your target customers
  • Craft letters, brochures, and postcards that stand out
  • Seamlessly integrate direct mail with your digital marketing strategy
  • Avoid the most common snail mail mistakes that will get ignored

    Plus, you’ll receive Bly’s very own templates, samples, and checklists to ensure your direct mail materials earn you the highest ROI possible.

  • Product Details

    ISBN-13: 9781599186306
    Publisher: Entrepreneur Press
    Publication date: 03/19/2019
    Pages: 286
    Sales rank: 601,107
    Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

    About the Author

    Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

    Table of Contents

    Contents
    Acknowledgments
    Introduction: The New Direct-Mail Revolution
    PART I: DIRECT-MAIL PLANNING AND STRATEGY
    Chapter 1: Getting Started in Direct Mail
    Chapter 2: Planning: The Professional Approach
    PART II: CREATING AND PRODUCING DIRECT-MAIL CAMPAIGNS
    Chapter 3: Creating Irresistible Direct-Mail Offers
    Chapter 4: Mailing Lists
    Chapter 5: Writing Direct-Mail Copy That Sells
    Chapter 6: Direct-Mail Graphic Design
    Chapter 7: Direct-Mail Production
    Chapter 8: Direct-Mail Testing
    PART III: DIRECT-MAIL COMPONENTS AND FORMATS
    Chapter 9: Sales Letters
    Chapter 10: Direct-Mail Brochures
    Chapter 11: Reply Elements
    Chapter 12: Self-Mailers
    Chapter 13: Postcards
    PART IV: INTEGRATING DIRECT MAIL AND DIGITAL MARKETING
    Chapter 14: Landing Pages
    Chapter 15: Content Marketing
    Chapter 16: Email
    Chapter 17: Integrated Campaigns and Sales Funnels
    Appendix I: Direct-Mail Vendors
    Appendix II: Bibliography
    About the Author
    Index

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