The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

The classic bestseller outlining tactics for any business striving to achieve market dominance


What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year's Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mast...