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The Disruptive Innovation Set (2 Books)

By Clayton M. Christensen, Michael E. Raynor
$60.00
By Clayton M. Christensen, Michael E. Raynor
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The definitive books on one of the most influential business ideas of our time, disruptive innovation.

His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In these classic bestsellers, innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lost market leadership. In The Innovator's Dilemma, Christensen presents his theory of disruptive innovation and explains that, no matter the indus...

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BusinessManagement & LeadershipLeadership