The DIY CFO: Financial Strategies for Small Businesses Without Accountants - Runs through financial planning in plain English.

If cash is the lifeblood of a business, this is the operating manual for keeping it moving-calmly, every week. It shows exactly how to think in **founder finance** terms: build a **13 week cash flow**, price for **contribution margin**, and run a **simple KPI dashboard** that turns numbers into action. No fluff, no jargon-just the decisions that keep you in control when markets are noisy and time is short. What's inside is plain-English, relentlessly practical. You'll map **unit economics f...