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The DNA of Engagement: A Story-Based Approach To Building Trust And Influencing Change

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Making your great ideas live and breathe in the hearts and minds of your stakeholders is key to your success.

But too many great ideas wither and die because they don't have the communication strength and structure to develop, grow, adapt and reproduce in an increasingly busy and noisy world.

The DNA of Engagement solves that. It's survival of the fittest for great ideas.

David Pullan and Sarah Jane McKechnie from The Story Spotters have created a leadership communication programme that brings...