The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

"This book puts the 'social' back intosocial media. If you want to do something important, something seismic, then The Dragonfly Effect is the place to start."
—Seth Godin, author, Linchpin

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, ...