The Economic Naturalist's Field Guide: Common Sense Principles for Troubled Times

How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn. Arguing that self-interest alone cannot explain the choices we make, Robert H. Frank, a leading proponent of the emerging field of behavioral economics, suggests that context shapes every decision and that consistent human foibles matter, no matter how much economists wi...