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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business
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"Storytelling is key to almost all business communication. This book shows you how to do it right." —Marshall Goldsmith, New York Timesbestselling author of What Got You Here Won't Get You There
The Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.
Richard Maxwell and Robert Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning...
The Elements of Persuasion teaches you how to master the art of telling stories—a skill that can help you succeed in any industry or profession.
Richard Maxwell and Robert Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning...