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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

By Ben Ryan Shields, Irving Rein, Philip Kotler
Hardcover
$46.00
By Ben Ryan Shields, Irving Rein, Philip Kotler
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Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded

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