The Email Revolution: Unleashing the Power to Connect

by V. A. Shiva Ayyadurai, Leslie P. Michelson (Foreword by)

Overview

In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations everywhere were failing to take advantage.

Through a series of case studies, this fascinating book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences in incredibly creative ways. From facilitating more effective and courteous customer service to mining useful information about their clients, from averting disaster by catching product defects early to understanding and managing their public image, companies will discover new and innovative uses for the contents of their inboxes. 

Don’t miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your info@ email account into a goldmine.

Product Details

ISBN-13:	9781621532637
Publisher:	Allworth
Publication date:	09/03/2013
Pages:	256
Product dimensions:	6.40(w) x 9.10(h) x 1.00(d)

About the Author

Dr. V. A. Shiva Ayyadurai is an MIT systems scientist, technologist, entrepreneur, and educator.
In 1978, at age fourteen, he invented the world’s first email system, for which he was awarded the first US copyright for “email.” He holds four degrees from
MIT and is a Fulbright scholar, a Lemelson-MIT Awards finalist, and a
Westinghouse Science Talent Honors Award recipient. He lives in Belmont,
Massachusetts.

Dr. Leslie P. Michelson is the director of the High Performance and Research Computing Division at the University of Medicine and Dentistry of New Jersey. In the late 1970s, Michelson’s organization provided the challenge, resources, and mentorship that led to the development of email by V. A. Shiva Ayyadurai. Michelson lives in Maplewood, New Jersey.

Table of Contents

Foreword Dr. Leslie P. Michelson xv

Statement from Noam Chomsky xxi

Personal Note xxiii

Introduction 1

"The United States Postal Service (USPS) forgot their brand, a trusted provider of mail, be it print or be it electronic."

Part 1 What is Email?

Chapter 1 Smoke Signals to Email 17

Chapter 2 Electrified Paper 27

Chapter 3 The Pulse of Email 49

Chapter 4 Ten Commandments of Email 63

Part 2 The Power of Email

Chapter 5 Brand Intimacy: Nike and Calvin Klein Style 69

Chapter 6 George Bush Ain't Dumb 81

Chapter 7 P&G Goes Neighbor to Neighbor 87

Chapter 8 Unilever Makes It Personal 93

Chapter 9 Kennedy and Frist: Smartest Senators in Congress 99

Chapter 10 Building a Trusted Brand Through Secure Email 105

Chapter 11 A Complaint Is a Gift 113

Chapter 12 Watch What You Write 121

Chapter 13 The Art of Email 129

Chapter 14 Email for Small and Mid-Market Businesses 135

Chapter 15 When Oprah and Chopra Meditate on Email 139

Part 3 Email Takeaways

Chapter 16 10 Reasons Why Email Is Hereto Stay 147

Chapter 17 50 Tips on Using Email 151

Afterword 165

Appendix A History of Email Infographic: 1978-2011 169

Appendix B Computer Program for Electronic Mail System: 1978 173

Appendix C Email in the News: 1980 175

Appendix D Westinghouse Science Award Notification: 1981 177

Appendix E Westinghouse Science Award Submission: 1981 180

Appendix F First US Copyright for Email: 1982 192

Appendix G Misuses of the Term "Email" and False Claims About Email 195

Acknowledgments 215

About the Author 217

Endnotes 219

Index 221