The End of Animal Farming: How Scientists, Entrepreneurs, and Activists Are Building an Animal-Free Food System

by Jacy Reese

Overview

A bold yet realistic vision of how technology and social change are creating a food system in which we no longer use animals to produce meat, dairy, or eggs

Michael Pollan's The Omnivore's Dilemma and Jonathan Safran Foer's Eating Animals brought widespread attention to the disturbing realities of factory farming. The End of Animal Farming pushes this conversation forward by outlining a strategic roadmap to a humane, ethical, and efficient food system in which slaughterhouses are obsolete--where the tastes of even the most die-hard meat eater are satisfied by innovative food technologies like cultured meats and plant-based protein. Social scientist and animal advocate Jacy Reese analyzes the social forces leading us toward the downfall of animal agriculture, the technology making this change possible for the meat-hungry public, and the activism driving consumer demand for plant-based and cultured foods.

Reese contextualizes the issue of factory farming--the inhumane system of industrial farming that 95 percent of farmed animals endure--as part of humanity's expanding moral circle. Humanity increasingly treats nonhuman animals, from household pets to orca whales, with respect and kindness, and Reese argues that farmed animals are the next step. Reese applies an analytical lens of "effective altruism," the burgeoning philosophy of using evidence-based research to maximize one's positive impact in the world, in order to better understand which strategies can help expand the moral circle now and in the future.

The End of Animal Farming is not a scolding treatise or a prescription for an ascetic diet. Reese invites readers--vegan and non-vegan--to consider one of the most important and transformational social movements of the coming decades.

Product Details

ISBN-13:	9780807019450
Publisher:	Beacon Press
Publication date:	11/06/2018
Pages:	240
Sales rank:	276,082
Product dimensions:	6.30(w) x 9.10(h) x 0.90(d)

About the Author

Jacy Reese is the research director and cofounder of Sentience Institute, a nonprofit think tank researching the most effective strategies for expanding humanity's moral circle. His work has ranged from case studies of historical social movements to scientific experiments of different communication strategies. He previously served as Board Chair and a researcher at Animal Charity Evaluators. His writing has appeared in Vox, Salon, and the Huffington Post, and he has presented his research to academic and nonprofit audiences in fifteen countries.

Table of Contents

Introduction

1. The Expanding Moral Circle

2. Emptying the Cages

3. The Rise of Vegan Tech

4. How Plant-Based Will Take Over

5. The World’s First Cultured Hamburger

6. The Psychology of Animal-Free Food

7. Evidence-Based Social Change

8. Broadening Horizons

9. The Expanding Moral Circle, Revisited

Acknowledgments
Notes
Bibliography
Index

Editorial Reviews

Reese’s work shows his deep concern for animals and makes clear why others should share it.”
—Kirkus Reviews

“Reese does a great job in inspiring his readers (and in making their mouths water) with the idea that a different, sustainable kind of meat is possible.”
—Forbes

“Places the issue of factory farming in the context of human progress and presents compelling arguments on how we should deal with it today.”
—Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of The Better Angels of Our Nature and Enlightenment Now

“History has been marked by turning points like the invention of electricity and the advent of information technology. The End of Animal Farming persuasively argues that the next revolution will be a global transition to non-animal meat and milk. The animal-free food revolution will save the world, and this book is leading the way.”
—Maneka Gandhi, Indian Cabinet Minister for Women & Child Development

“The End of Animal Farming makes an airtight case that the future is plant-based. It’s the perfect uplifting gift for your flexitarian, vegetarian, and vegan friends.”
—Dr. Michael Greger, author of How Not to Die

“In this important and riveting book, Jacy Reese proves that cool rationality and warm compassion aren’t opposites. In fact, they make a great team. Reese argues persuasively that factory farming is one of the great moral crises of our day—and he provides a useful road map for ending it.”
—A. J. Jacobs, author of The Year of Living Biblically

From the Publisher

2018-08-21

Moral arguments for ending animal farming, including an instruction guide for those who want to take part in the movement.

Reese, the co-founder and research director of Sentience Institute, a nonprofit whose mission is to expand humanity's moral circle to include farmed animals, believes that our food system can and should be changed. Animal farming, he writes, is a "moral catastrophe," and he offers a road map for improving the food system as quickly and reliably as possible. The author sees the emphasis on individual diet change—such as by vegans and vegetarians—as a mistake, and he argues that the focus must be on institutional change, in which companies, social groups, and society at large are targeted. In his view, it is easier to inspire big food companies to switch their production to animal-free versions than to try to take down these billion-dollar corporations. Reese describes the moves recently taken by Whole Foods and other retailers to bring plant-based meat and dairy to market, and he also looks at the new technology of producing meat with cells grown outside an animal's body. While acknowledging that technological progress can make such cultured meat cost-competitive, the author looks to social change rather than new technologies to bring about the end of animal farming. Consequently, subsequent chapters outline the key strategies that activists should adopt. He cautions against aggressive confrontational tactics, such as throwing fake blood, and urges using stories of individual victims of animal farming to arouse compassion and moral outrage. Near the end, he concludes, "if I had to speculate, I would say by 2100 all forms of farming will seem outdated and barbaric."

Cautiously optimistic and more analytical and philosophical than downright practical, Reese's work shows his deep concern for animals and makes clear why others should share it.

Kirkus Reviews

11/01/2018
Reese (research director and cofounder, Sentience Inst.) states forthrightly that this book is about how we can solve problems, and damages, associated with animal farming. He reviews the gains made toward this end and stresses that the success is owing to concern, not solely about the purity of our foods but also about caring for the animals. Nine chapters offer a history of humans' concerns for animal welfare and the limited success of animal-free goods; the technology of cellular agriculture, where meat, eggs, and dairy are grown with cell cultures; and strategies of activism and social change so that the movement becomes widespread. The author's overriding theme is tied to the belief in humanity's moral circle, which requires members to treat all living beings, including animals, with respect, care, and kindness. Numerous stories and anecdotes, along with statistics and citations of successful companies that have adopted animal-free food, comprise this fact-filled book, which will appeal to readers' hearts, as well as their guts. VERDICT Recommended for all environmental/agricultural collections{amp}mdash;Patricia Ann Owens, formerly at Illinois Eastern Community Coll., Mt. Carmel

Library Journal

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