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The Evolution of Television: An Analysis of 10 Years of TGI Latin America (2004-2014)

By Jeremiah Spence, Vanessa Higgins Joyce, Vinicio Sinta
Paperback
$35.00
By Jeremiah Spence, Vanessa Higgins Joyce, Vinicio Sinta
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The recent decade has seen an explosive change in media trends around the world and Latin America has been a particular cradle for the growth of television. Fueled by a once in a lifetime economic boom that lifted millions out of poverty in the region, multichannel television has proliferated more than ever. But beyond the basic economics, what were the main drivers for the television boom era? To understand the media trends of the last decade, Kantar IBOPE Media database: TGI is a source o...

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