The Five Step Wellness & Benefits Communication System eBook is a proven, practical way to deliver your messages with breakthrough power.
The Five Step System will help you evaluate your audience and set goals for your communications. Plus plan for personalization, personality, and peer-to-peer recognition. In addition, you’ll discover how to organize content concepts and determine the media channels you should use. We also show you how to set up an editorial calendar to plan out your communications in advance. And you’ll learn why sharp editing and design are essential to engaging communications.
You may have tried to improve your wellness and benefits program engagement with costly incentives. Although these extrinsic motivators can work in the short term, it’s doubtful they’re sustainable over the long term. What is sustainable is a relevant message, delivered via a communication plan, and consistently produced and delivered, resulting in voluntary engagement. You need a program that promotes intrinsic motivation. People participate because they want to, because it’s fun, because it pertains to them.
Hope Health’s 30-plus years of experience has led us to a straightforward principle that’s backed by studies. It’s true for every company and community, no matter its size or goals. And no matter how many of the “signs” in this report pertain to your organization, it’s wise to embrace this key ideal: An imperfect plan well communicated is better than a flawless plan poorly communicated.
A flawless plan poorly communicated is like a fantastic sound system that lacks an “On” button. The foundation for behavior change and real progress — the only way to get more employees to tune in and take action — is a forward-thinking, creative, persuasive communication plan.
When we talk to our clients about the challenges of improving the health of their employees and dependents, we consistently hear these three key themes repeated:
1. Engagement is key. Getting employees and dependents to sign up for wellness programs requires concentrated effort, with big incentives (typically financial rewards). The lack of engagement is a huge challenge.
2. Employees don’t read much. Employees often don’t understand their workplace benefits or the advantages of wellness program participation, leaving opportunities under-utilized and under-appreciated. The employer’s message is not breaking through.
3. Everyone believes that communication should be a foundation, but many organizations lack a system to make this happen. Although almost everyone agrees that health communication is as important as the quality of benefits a company offers, no leadership exists to make communication the foundation of wellness and benefits programs.
The good news is that Hope Health’s experience in workplace communication has been
concentrated into a five-step process for producing competitive messages that can break through and touch people where they live.
You want to give employees more than a list of wellness and benefits program features. You want to make them aware of real value and prosper from it. You can deliver a total experience that entertains, informs, and inspires. You’ll practically be able to see the content move from head to heart to action.
This five-step process will create an upbeat air of expectation and anticipation using a proven, practical media methodology within a structured framework without wasting time or money.
After following the five-step program, you’ll have a communication platform that is flexible, reproducible, and relevant. You’ll have a framework to quickly and effectively communicate and share new ideas, programs, and events.
Let’s get to the work of telling your story, injecting some life into the process, adding a little character to your message, and really start connecting with your employees at their core. You are in control.
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