The Generativity Advantage: Unpredicted Innovation at Scale

How can businesses systematically profit from innovations they never predicted, created by people they've never met, solving problems they didn't even know existed?

While many businesses celebrate user innovation, few take their user-innovators seriously enough as entrepreneurs. The Generativity Advantage brings powerful ideas from technology generativity theory into the domains of business strategy and entrepreneurship. It explores ways to specifically design products to spur user innovati...