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The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About Real Sales Success

Paperback
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This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.

Sales theories come and go, but nothing beats learning from the original masters. The Giants of Sales reveals how:

  • In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force
  • Dale Carnegie taught people how to win friend...