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The Global Business: Four Key Marketing Strategies

By Erdener Kaynak
eBook
$49.99
By Erdener Kaynak
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Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding th...

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