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The Global Enterprise: Entrepreneurship and Value Creation

By Erdener Kaynak, Riad Ajami, Marca Marie Bear
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$65.99
By Erdener Kaynak, Riad Ajami, Marca Marie Bear
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Practical insights on the role of the entrepreneur in the global business context

Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. T...

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