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The Global Management of Creativity

By Marcus Wagner (Editor), Jaume Valls-Pasola (Editor), Thierry Burger-Helmchen (Editor)
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$40.99
By Marcus Wagner (Editor), Jaume Valls-Pasola (Editor), Thierry Burger-Helmchen (Editor)
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In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed.

This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Globa...

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