The Globalization of Corporate Media Hegemony

Shows how dominant commercial media practices secure a hold among and affect diverse national cultures.

When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-from government-promoted telecommunications pro...