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The Great PR Heist: How Public Perception Stole the Truth About Public Relations

By Adrienne Alexander
Hardcover
$25.00
By Adrienne Alexander
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Spin. Scandal. Strategy. What really drives reputation?

Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?

In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relations-and why it's time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the fundamental strategies behind reputation man...

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BusinessMarketing & SalesPublic Relations