The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media
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The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today's advertising industry.
At a time when advertising is disliked and avoided by most people, Gossage has a message that is more important now than it was 60 years ago.
Decades before digital, he understood the importance of interactive advertising - and the need to break down the "fourth wall" and speak directly and intelligently to his audience. He also knew that the ad was just the ...






















