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The hundred GREATEST headlines!

1. THE SECRET OF MAKING PEOPLE LIKE YOU
Almost $500,000 was spent profitably to run keyed ads displaying this headline. It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement --- one which, by itself, built a big business. Pretty irresistible, isn't it?
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
A sizable appropriation was spent successfully in farm magazines on this ad. Sometimes the negative idea of offset...

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The hundred GREATEST headlines with related stories: Headlines are one of the most powerful tools to get our prospects to take action. The 100 Greatest Headlines gives you a starting point and sets you on the way to writing great headlines.