The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces

The Immersive Worlds Handbook: Designing Theme Parks and Consumer Spaces

by Scott Lukas

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Product Details

ISBN-13: 9780240820934
Publisher: Taylor & Francis
Publication date: 09/20/2012
Pages: 288
Product dimensions: 8.90(w) x 8.90(h) x 0.80(d)

About the Author

Scott A. Lukas is a key writer, speaker, and consultant on Themed Entertainment. He has written numerous books and articles on the subject of theme parks, shopping malls, themed spaces, video games, and other contemporary consumer spaces. A recognized authority in the field, Scott has provided keynote addresses and workshops in Germany, Orlando, and California, including at the Themed Entertainment Association conference and Disney/ABC/Pixar events. He has been recognized with four teaching awards in his field.

Table of Contents

Preface
Chapter 1: The Nature of Themed and Immersive Spaces
Immersive Worlds
What Is a World?
Interview, Larry Tuch
Aspects of Space
Principles of Space
Interview, David Rogers
Placemaking
The World and the Designer

Chapter 2: Designing Effective, Immersive, and Creative Spaces
Meaning
Interview, Margaret J. King
Inspiration
Stories
Design Stories
Interview, Mike Leeson

Chapter 3: Atmosphere, Mood, and Effective Spaces
Atmosphere
Theming
Elements of Design
Principles of Form
Effective Spaces
Operations
Interview, Mark Wallis

Chapter 4: Authenticity, Believability, Realism
Taking Space Beyond the Space
Authenticity
Interview, Gordon Jones
Into the Depth
Interview, Kelly Gonzalez
The Bigger Picture

Chapter 5: The Guest, Experience, and Immersion
Immersion
The Immersive World
The Guest
Story and Experience
Interview, Nancy Rogo Trainer

Research Break
Research
Interview: Dave Gottwald

Chapter 6: The Brand and the Senses
Big Ideas
The Brand
Interview, Anna Klingmann
Interview, Thomas Muderlak
The Power of the Senses
Interview, Gordon Grice

Chapter 7: Material Culture, Technology, and Interactivity
Material Culture
Technology
Interview with Bob Rogers and Carmel Lewis
Movement and Flow
Interactivity
Interview, Mindi Lipschultz

Chapter 8: Loyalty, Tradition, Change, and the Future
Loyalty
Tradition
Interview, Henry Jenkins
Change
Interview, Joel Bergman
Future Stories

Further Reading
Key Terms

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