The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All

In his work as research and development director at cutting-edge think tank TalentSmart, where he helps businesses work better and employees think smarter, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. Those who have this gene-about one quarter of the population-are endowed with impulsive tendencies that can lead to fast and decisive action or to foolish choices. The cautious majo...