The Innovation Zone: How Great Companies Re-Innovate for Amazing Success

Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company—customer relationship, and carve out a path to global business success? Profiling dozens of today's most innovative o...