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The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses

By Hubert Gatignon (Editor), John R. Kimberly (Editor), Robert E. Gunther (With)
Hardcover
$74.00
By Hubert Gatignon (Editor), John R. Kimberly (Editor), Robert E. Gunther (With)
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As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against international rivals, and finding opportunities in a continuously transforming world. Companies are expected to achieve these goals in an environmentally a...

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BusinessManagement & LeadershipInternational BusinessStrategic ManagementInternational ManagementInternational & Foreign Business Enterprises - General & MiscellaneousStrategic alliances (Business)