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The Inversion Factor: How to Thrive in the IoT Economy

By Linda Bernardi, Sanjay E. Sarma, Kenneth Traub
Paperback
$22.95
By Linda Bernardi, Sanjay E. Sarma, Kenneth Traub
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Why companies need to move away from a “product first” orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. The Inversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking “How do the products we make meet customer needs?” companies should ask “How can technology help us reimagine and fill a need?” Zipcar...

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